Grafica e comunicazione

An octavo book consisting of 316 pages designed and laid out for UniSaFo (edited by Maretti Editore), which aims to offer a detailed picture of Italian charcuterie from historical and geographical perspectives, as well as illustrate current production procedures, presenting the entire supply chain product by product. It's a tool capable of depicting the 'state of the art' of the world of Italian cured meats, with the goal of fully understanding the gastronomic cultural heritage we have inherited, which needs to be preserved and enhanced. The introduction is by Andrea Grignaffini; the historical-geographical section is curated by Professor Giovanni Ballarini; the health-related aspects by Luca La Fauci; the production technique section by Federico Scalici and Giorgia Colella; the afterword is by Claudio Cimardi. The painting on the cover, which also marks the chapters, was commissioned from Venetian painter Barbara Fragogna.

Book in quarto format composed of 104 pages designed and laid out for Golay, a historic luxury jewelry brand founded in 1887 in Joux Valley, Switzerland, of which we have carried out a complete image overhaul, starting from the tagline and the title of the collection (which were consonant with each other), which then became the title of the book. We chose a sample of feminine characters: young women characterized by expressive variety, photographed with always different types of lighting. To accompany the main photos, we paired a poem, selected in harmony with the different characters depicted. Photos by Federico Nero. Together with Omar Catalfamo, we produced a companion video for the book, as well as a dedicated video to the main testimonial, Anna Tatangelo.

For the third volume of Giulio Menegatti's oenological manual (368 pages), we chose as the cover image a reworking of the famous painting by Giacomo Balla "Mercury passes in front of the sun," created in 1914. The volume is characterized by the combination of gold and turquoise, emphasizing the refined elegance that distinguishes both the selection and the selector.

Book in octavo format, 252 pages, designed and laid out for Matteo Grandi, chef and owner of the restaurant Matteo Grandi in Basilica, edited by Maretti Editore. Passionate about his cuisine since the times of De Gusto, a cult restaurant in San Bonifacio, after three years under the shadow of the Palladian Basilica, we managed to convince him to explain the course and sense of his identity, so strong, eccentric, original, and constantly evolving. A "snapshot" that freezes a phase of his journey, awaiting the new chapters he is now writing, as well as those we hope he will write in the future. Introduction by Andrea Petrini, afterword by Andrea Grignaffini, photos by Lido Vannucchi.

For Mikiko, the historic jewelry brand based in Vicenza, we restyled the image, designing and laying out the Collection Catalog, which we called Essence. 56 pages in quarto format divided by two contrasting character models, but both wearing white. To accompany the collection, we created a video together with Omar Catalfamo.

For our historical client, producer of the world's best salmon, we reconsidered the image from top to bottom, without altering its essence. Everything was renewed under the motto "The salmon of dreams," from the Product Catalog (180 pages octavo) to the stand, from folders to advertising pages, down to the packaging, to which we paid particular attention since we aimed to communicate the product's values even better. We thus decided to highlight the "visible qualities" of the salmon, therefore expanding the window allowing appreciation of its natural color; the particular fat texture, from which the leanness is evident; its unmistakable consistency, verifiable by pressing the index finger on the flesh (directly referring to tasting the discovery of the non-visible qualities).

We restyled the image of X-Diamond, a jewelry brand based in Vicenza known for its use of laboratory-created diamonds: not fakes but perfect synthetic reproductions that emulate the chemical-physical and perceptual characteristics of natural diamonds. The name of the Collection plays on comparison, Alter ego meaning "another self." 44 pages in quarto format divided by two contrasting character models, and by strong chromatic and luminous contrasts, to give a cybernetic aura to the collection. As a complement, we created a short video together with Omar Catalfamo.

When designing the cover of the second edition of Giulio Menegatti's "Encyclopédie française du vin," we chose to revisit a work by Juan Gris, a Spanish painter and exponent of Cubism who worked in Paris between 1906 and 1927, the year of both his fortieth birthday and his death. The book was characterized by a bright fluorescent green, chosen precisely in homage to his synthetic cubism which, rejecting monochromatism, arranged combinations of harmonious and luminous, pure and intense colors on the canvas.

In preparation for the Twinsnetwork group’s presence at the Cologne Fair, we created the driving concept and the communication materials: stand, coordinated image, video, magazine, collateral events and advertising. The materials were influenced by a work of Marta Lorenzon, who was selected to bring a light and authoritative character to the event during which the company met with its customers present at the most important trade fair of the year. The most challenging part of the project was the reconstruction of the supply chain, expressed in the Twinsflow video.

For the producers of the "best biscotto in the world" we redefined the corporate image and the packaging of their products. After creating "three-dimensional" images of the biscotti, we reproduced them in real size in natural paper packs, characterized by metallic brown, for pastry products, and ivory, for breakfast biscotti. All on a textural cardboard counterpointed by Pantone gold. We placed a lot of emphasis on the supply chain, which boasts exceptional suppliers, all gravitating to the Langhe area. The chosen font is obviously Bodoni (from Giambattista, also from the province of Cuneo).

For the Muni winery from the Monti Lessini, producer of honest, natural wines or extraordinary character, we have developed the brand image and packaging in keeping with the nature of its creator, Daniele Piccinin, and his wines.
An image therefore marked by simplicity, sobriety,
formal cleanliness, which mainly involves the use of photographs in highly contrasted black and white (www.danielepiccinin.it). The labels were printed on highly textured natural paper (waiting for the final "tear").

For the fine-dining restaurant group from Vicenza, we created the new coordinated image and the website (www.gaudes.it) with the goal of being user-friendly, building on the strength of no less than six distinct business branches (which soon will become seven). We placed emphasis on the main figures in the company: the chef, Matteo Grandi, and the front-of-the-house manager and pastry chef, Elena Lanza. Even if the real protagonist is Andrea Palladio, the architectural deity who inspires, from the top of the Basilica, all the delicacies that every day delight the lucky patrons of Vicenza and the many citizens of the world who decide to stop in for a meal in one of best restaurants in Italy.

At the time of publication, Locanda Grandi hadn’t opened yet and this was “breaking news.” The new restaurant is one of our dreams, capable of serving traditional dishes verbatim, bringing them to levels. For the moment, we have studied the name, the logo, the sign, the teaser and little more. Once the restaurant opens, we will also design the coordinated image. And to finally be able to enjoy it its many delights.

"It all started, as always, from an invincible curiosity, as well as from the prospect of creating something totally new, which also refers to the world in which I was born and raised, to the glorious tradition of Parma salami": these are the words of Claudio Cerati, founder of UpStream Salmon. In fact, the packaging that we created recalls that of aged, reserve salumi that butchers keep for special customers and friends: a food paper package covered with a black cotton bag and silver-plated lettering, with string and seal, as a guarantee of goodness and authenticity. Unparalleled.

For a historic botanical company based in Zanè, located in the hills outside of Vicenza, we produced an institutional film in various versions of different lengths, from the twenty-second ad to an almost five-minute feature.

We redesigned the packaging for Upstream smoked salmon by simplifying and balancing the contents and introducing the motif of the wave-shaped window (symbol of the Relaxation Control System) which allows you to see the product inside the package. At the chromatic level, we used a combination of Pantone silver and hot silver printing.

We designed the corporate catalog for Upstream smoked salmon by starting with the one we had produced several years ago. The new product catalog has been revised in terms of format and expanded in terms of content, for an even easier use of the individual product sheets; while at the same time increasing formal cleanliness, rigor, elegance.

For the new flagship product of the Brado Office line, we developed an advertising campaign including a series of paper and virtual communication tools, from printed materials, to video and a modular advertising campaign spread across the web through a series of newsletters and posts on professional social media channels.

For a series of joint international meetings with Brado and Ivars, sister companies belonging to the Twinsnetwork Group, we studied the name and all the institutional and advertising image, including the guidelines for furnishing the venues where the event took place

We have designed the new seasonal menus for the Michelin-starred restaurant in Matteo Grandi in Basilica, in Piazza dei Signori in Vicenza. The menus are characterized by illustrations in bright colors that remain vivid even when printed on untreated paper using a technique of inversion of the positive. The selected images represent some of the chef's favorite seasonal ingredients and are further emphasized by a dry embossed print (manual artistic punch).

For the most prestigious importer of great French wines in Italy, Giulio Menegatti, we have designed and created a book (more than a product catalog) that we have defined as “Enciclopédie francaise du vin.” The work was designed to convey the idea of a cultural activity, rather than a commercial one. The cover is characterized by a reinterpretation of Magritte's masterpiece, replacing the apple with grapes. The book was printed on hand-made paper with the use of fluorescent colors, as well as Pantone gold.

We produced a study on a series of labels and packaging for the farm run by the three Tessari sisters on the hills overlooking Soave. The identity, characterized by the energetic brush stroke, was enhanced by the original shape of the bottles, carefully studied to reconcile with the proportions and characteristics of the labels. Now the collection, in its visual coherence, can be said to be complete.

To commemorate the thirtieth anniversary our studio, we published a collection of newsletters and articles written between 2021 and 2019, which were edited for the book. 

 

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For a historic botanical products brand located in the Alto Vicentino - which grows plants and herbs on certified organic land within its hilly estate - we designed a new logo and the new coordinated and advertising image. The image is simple, but strong and defines the values of the new corporate strategy, lead by the second generation of the Ruaro family.

We designed the image and communication materials for the management group of star chef Matteo Grandi, including everything from the Group name and logo, to the coordinated and advertising image of the two new restaurants opened in 2020 in Piazza dei Signori in Vicenza in front of the Palladian Basilica: the Matteo Grandi Restaurant in the Basilica and Caffè Garibaldi Vicenza. The leitmotif, a play on the previous image of the historic Degusto restaurant, is the G brand that peremptory overflows from its frame in its various declinations, from gold leaf to mother-of-pearl. 

During the course of the difficult year that was 2020, we produced a whole series of institutional and advertising content for the famous quality salmon brand, including videos, a new website, the advertising campaign (planned for 2021), as well as the complete revision of the product packaging (currently under construction).

Among the many projects carried out in 2020 for the brand from Valdobiaddine, leader in modular seating, we would like to point out the project dedicated to new branch of the company focused on the production of sustainable and innovative plastics (Brado Plast). We developed the image of the first product, Rinasco, designing the logo, corporate identity and advertising materials. We also produced two vast product catalogs, one dedicated to the Office line, the other to the Contract line.

For the historic restaurant of chef Matteo Grandi, based in San Bonifacio (Verona), we created the new logo and the new institutional and advertising image. The project was the prerequisite for what was subsequently produced for the chef’s new restaurants in the center of Vicenza in Piazza dei Signori. The image is a sign of continuity: the brand; and a sign of discontinuity: the colors selected. 

We designed a 250-page book with 79 recipes from 59 chefs, printed on natural paper with hand-blended classic silver inks. According to Claudio Cerati, Upstream's deus ex machina, "This isn’t a cookbook, but a work of art at the service of the divine salmon. When I started, in 2013, it was the chefs who asked me for suggestions for preparing salmon dishes. Back then, salmon was prepared by diluting the flavor with high concentrations of salt and smoke, and served on toasted bread with a curl of butter. It was our desire to break this mediocre and repetitive pattern, and therefore to experiment and amaze, pushing me to collect the recipes that lead to the creation of this book ».

We redesigned the logo, brand image and website for 12 Apostoli, the historic restaurant located in the heart of Verona, in celebration of the restaurant's 100 year anniversary under the management of the Gioco Familiy, as well as chef Mauro Buffo’s new menu.  

The catalogue stands out for its two different covers. Half the print run begins with the image and quote of a woman and the other half with the image and quote of a man, instantly recalling the subject of the advertising campaign linked to the testers and endorsers (Cipollini Heroes). The list of contents, which offers an immediate understanding of the features of each individual model in the collection, is clearly divided between road bikes and specialist bikes. This division not only offers greater clarity regarding the identity of the individual frames, but refers directly to the groups at which each of the products is targeted. The first model in each section is photographed in a traditional, orthogonal manner against a pale background. The subsequent photos, characterised by a black background and expressive lighting, offer a different, slightly foreshortened view every time in order to provide a better understanding of the structure of each frame.

Developed to foster interaction between four testers and endorsers representative of the target groups, following on from the Cipollini Heroes campaign. The idea was to present the new Bond as a bicycle suitable for all types of road routes and all kids of cyclists (obviously serious enthusiasts), without overlooking the typical impact that has always characterised the brand and its products: extreme, in keeping with the Cipollini spirit. We therefore organised a test in which the testers and endorsers took part in a kind of relay, fearlessly measuring their strength and assessing the performance of the bike they rode.All this took place within the magical setting of the Tre Cime di Lavaredo in the Dolomites. 

A video that begins by highlighting the traditional use of a Gravel bike, that is to say an “outing” with friends over mixed terrain. However, upon the initiative of the four protagonists, this outing is transformed into a fierce challenge, thereby illustrating the technical characteristics of the bike over different kinds of terrain, sometimes filmed in super slow motion. We wanted to create a visual representation of the concept that Cipollini has raised the bar, going up a level and making a leap forward to incorporate the environment as a whole – transferring its highly competitive and high-performance characteristics developed on the roads to this sector.

A clean and stringent graphic look characterises the new 2020 Cipollini Collection. An exclusive special pigment has been developed for the bicycles that represent the brand’s tenth anniversary: SpectraFlair Pigment, a thin multi-layer film made up of magnesium and aluminium that is as sheer as possible, adhering perfectly to the coloured structure and creating a characteristic diffractive effect. The special editions also feature the ten-year anniversary logo. 

This campaign stands out for the inclusion of “speaking” testers and endorsers, each of whom represent a different type of cyclist and symbolise the tribe of real enthusiasts, all of whom are very tough and love this brand and its extreme bicycles. Each product being marketed is accompanied by an action photo, set in the specific context for that frame (uphill, level, descent, etc.) and with the most appropriate posture (grimpeur, rouleur, flat, etc.). In some versions, the phrase, which succeeds in evoking the (structural and emotive) aspects of the bicycle despite its brevity, is superimposed over an intense portrait of the person who is saying it. The aim is to create a real “brand story” that establishes a link with the videos, the relative clips, the catalogue, the trade fair stands and the targeted social media contributions, thereby conveying a sense of belonging to a world of shared values, despite individual differences and inclinations. We would like to present some of the adaptations developed for campaigns in traditional media (sector-specific magazines).

Instead of a commercial catalogue, we created a book, a small book both in terms of impact and format, with an evocative cover that doesn’t look at all commercial. Instead of using slogans, we used dialogue (the art of maieutics), to share all the “key concepts”, simply underlined by captions alongside the text to draw attention to the key points and values. The catalogue features eye-catching product photos set against a dark background, interspersed with spectacular photos of salmon-fishing locations (Faroe Islands). This format was also developed in order to feature a single product per page (or small uniform groups of products), for added order and clarity. Natural-finish ivory-coloured paper. Stitched binding.

A series of advertising pages along the lines of the new style launched by the product catalogue. In the foreground is the Gold pack, which we have developed as a key product for the Christmas period. 

Large-size, 44-page magazine designed to accompany all the events on the calendar for the coming year (in particular, the main trade fairs in the sector, in Cologne and Chicago). Our idea was for this resource to move out of the traditional channels, creating relations and connections that cut across various areas, so we drew our inspiration from a variety of contrasting sources: from the world of science (black holes) to classical art (the Venus de Milo), as well as quotes from poets and philosophers (Baudelaire, Ovid and Plato) and variations taken from pop art and comics…without neglecting a detailed presentation of the new products aimed at trading partners, and attempting to transmit – at various levels (a simple glance at the headings and subheadings, teamed with the images, is sufficient to grasp the content of each double-page spread) – the spirit of a surprisingly vibrant, dynamic, receptive and proactive company. 

A space conceived more as a miniature contemporary art exhibition than as a traditional trade fair stand. Since it was located within a very bright setting, our main intent was to adopt a system of directed, theatrical lighting, able to immediately introduce the spectator into an inscrutable, mysterious atmosphere. Divided into two parts, in striking contrast with one another despite sharing the same predominant colour, with a LED wall screen separating the two, which are nonetheless connected: first, black, glossy, reflecting walls and floors; then floors and walls in soft, black, absorbent cloth: the heart of the exhibition, in which a sophisticated system of directed speakers transmits an alluring carpet of sound, punctuated by the echo of the key words attributed to the top products, while a fragrance diffuser system stimulates the sense of smell with a delicate aroma of green tea. Each product displayed, complemented with a video illustrating each feature, detail and variant life-size, defines a supremely alluring exhibition space that remains perfectly focused on the product. 

This is the video presented at the trade fairs in the sector, used to separate the two areas that made up the stand with a 2.5-metre-high LED wall screen. The video, shot on a black background to be shown in an equally dark setting, features two life-size figures (a mature, austere male figure – the design engineer – and a bright, graceful young woman – the user). Thus, as visitors entered the exhibition space, at first sight, the figures could be perceived as actual people at work in the stand, and in any case engaging directly with the public, without any particular video artifices. This was why we kept the camera in the same position and with the same aspect ratio all the time, avoiding any cuts and image editing techniques as far as possible. Our initial intention was actually to create the video in a single long take for the whole project; this was abandoned only because commercial constraints impose strictly limited times and budgets (which do not contemplate the several sessions of acting rehearsals that would have been required).

We’ve created a brand aimed at the mass retail market yet with hallmark values typical of the world of luxury goods: in this case luxury food, and specifically top-quality Norwegian salmon. Høy means high (in line with the quality of the product), but it also carries other associations: it immediately indicates the origin of the product (since the “ø” is a vowel and a character featured only in the Norwegian, Danish and Faroese alphabets) and recalls the internationally recognisable term “joy”. The packaging has been studied with particular care: a simple, material ivory cardboard envelope with a low-relief anthracite metallic logo and a die cut in the shape of the “ø” character on the back to show the contents. The self-adhesive seal is in a semi-glossy copper shade with the trademark salmon hot stamped in gold to underscore the idea of joy, as a counterpoint to the austere logo.

Global B was conceived as a large container for the input we receive each day from the company, thus making it an ideal tool for the timely communication not only of the end results (the products), but also everything that precedes them. So month after month, the blog will contain traces of the company’s history, information on the projects under way, reports from events, visions of Brado’s future and that of the sector as a whole, portraits of the people involved in the projects and in the production, as well as a series of accounts of the local area – its attractions and its authentic soul – and information on cultural events taking place there. The style of the graphics reflects the simple, clear visual identity adopted at institutional level. The aim is for every text to be written carefully and engagingly, seeking to avoid the speciousness and approximation that is always a latent risk in such media. 

The restyling of the institutional and advertising image of this prestigious brand from Treviso required, first and foremost, the drafting of an extensive new Brand Book, which also covers the areas that make up the Brado world. Below is a small extract.

For a company that produces and sells quality ready-made pizzas for catering businesses, we’ve chosen a simple, straight-talking name that recalls to mind one of the raw materials: lievito (yeast). The Serif Bold font has a full, pleasantly rounded style, designed to transmit the idea of the raising agent also at a visual level; we’ve adopted the “&” precisely because of the shape, which appears to highlight the concept of expansion. Among the various forms, the main one – with the typical round shape of a pizza – separates the word Arti (arts) out from the rest. Providing a counterpoint to the coordinated image is a corporate colour that is in fact a halftone untreated wood texture in an ivory shade. We have also created a stamp that can be used as a quality mark or seal. 

Designed in an attempt to simplify the work of the sales network, by rationalising the huge amount of technical data and making them easier to use, with a clear layout and organisation of images, data, variants and technical specifications. The photographs of the individual models have been enhanced with small icons summarising the main features of the product (functions, type of movement, etc.); the various colours available are immediately visible: a specific QR code has been added for each model, so that a complete, accurate range of data can be consulted. The acid green natural fabric cover, with the brand blind embossed on it, brings a pleasant style and feel to a resource traditionally seen as a simple working tool. 

Poppea has embarked on a restyling of the graphics and content of the brochures of all the top Brado Office and Brado Contract products. The new page formula adopted is smaller than for the previous brochures, so it is better able to focus on the series of individual elements that make up the collection and easier to flick through when presenting and selling the products to clients. A tidier arrangement of the product images has been established, together with an increased amount of technical data, with a layout that makes them quick and easy to identify. Also confirmed is the simple, no-frills style, a quality widely welcomed by the sales network. 

With the desire to emphasize the research and technological innovation that moves each Cipollini project, especially in terms of the brand’s leading products (in this case The One and NK1K, the only true Monoscocca frames on the market today), it was finally possible to work with the company's technical office to create a communication strategy that we have been trying to implement for years. Under our guidance, Hive, our partner for the computer graphics part, was able to create a series of clips that highlighted all of the strengths, differences and innovations of these frames, real works of art technology. The clips are interspersed with video footage of Mario Cipollini in action and were used to compose a series of videos of various lengths, including a long version of about 3 minutes, the short version of about 1, a 10-second ad and a series of the single clips in 3D, also divided into themes.

We developed a series of videos (a long version of about 3 minutes, the short version of about 1, a 10-second ad and a series of the single clips in 3D, also divided into themes) to demonstrate Knit, the original and innovative system that has redesigned the competition cycling shoe thanks to the use of a particular fabric capable of shaping to one’s foot for comfort, while maintaining the characteristics of strength and rigidity necessary for a top product exposed to higher stresses. The high-tech video clips, which we studied and then created with Hive, our partner for computer graphics, tell the story of the technological contents of this revolution, interspersed with video footage with high adrenaline coefficient starring the great champion Elia Viviani, not just a testimonial, but a true technician supporting the DMT factory.

We produced a video to highlight the characteristics of the only true carbon-tailored chassis on the market today (MCM), featuring people of different sizes, structures and predispositions, including Mario Cipollini. The goal was to underline just how much this new system is not your average fixed frame. A unique product is made based on one’s size and geometries, without approximations and adaptations. In truth our storyboard also included a women, which we considered essential, but unfortunately due to forces beyond our control we weren’t able to include one. The new concept of tube assembly has been rendered at image level thanks to the work done with Hive, our computer graphics partner. They developed a series of high-tech 3D clips. We made various versions of the video: a long version of about 3 minutes; a short one that lasts 1 minute, a 10-second ad and series of single clips in 3D, also divided by themes.

With the presentation of Sistema Knit, a revolutionary concept of footwear for cyclists that radically changes the upper part of the shoe, we wanted to update corporate brand book, establishing the cardinal points and conceptual rules for use of the logo, coordinated image and advertising. In this way, the revolution will affect, in terms of perception, each branch of the company and the entire product line, consolidating a new era for this historic and noble sports brand.

To celebrate the tenth anniversary of the Cipollini brand, we were commissioned to redefine the company’s image by developing a new Brand Book divided into two parts: the first part is dedicated to the presentation of values and objectives; the second is focused centered on the rules of use of the logo, the coordinated image and advertising. This book aims to set concepts and guidelines for the next two years.

We designed the adversiting materials (invitations, posters, banners) and the catalog for the exhibit in Milan of the great American photographer Rob Galeela, “considered the most famous paparazzi in the world, known for having importalized celebreties in their private lives” (as noted in his Wikipedia bio). The exhibit, dedicated entirely to photos of Jackie Kennedy Onassis, a symbol of style and elegance, opened during Milan Fashion week in September 2018. 

Our main goal in redesigning the logo of Teste Conserve was to give the brand of a real Sicilian character, showing the island’s history without being overly nostalgic. The style is inspired by Sicilian art nouveau We focused on a repertoire of images that included curved lines and a symbolic Sicilian color palate, including a bright marine green. As for the logo, we decided to use bronzed gold with a rational and geometric font (Mostra), which is at the same time very modern and able to evoke liveliness, elegance and concreteness. The illustrations were created together with the Sicilian artist Giovanni Robustelli. We created a visual communication system in which the applications and variations are practically infinite, made up of many individual elements (friezes, medals, typographic characters, illustrations, logo, color), each characterized and characterizing, with a separate personality. Everything was printed on handmade, textured paper.

We were commissioned to design a "business card" to be given to the sales team of Brado. The company was looking for something particular that could capture the attention of their clients and transmit at least a vague idea of their corporate values. We came up with the idea of a book, a real book divided into nine chapters (hence the title), edited in detail, printed on quality papers and bound by hand.  We wanted to create something capable of transmitting the values of high Italian craftsmanship. The book is intended to demonstrate the strength and potential of a brand but is also a valuable tool to support of sales, without being a catalog. An emotional business card, very different from the usual.

We decided to produce a short introductory video for the website of 12 Apostoli website. The video, with its rapid brush strokes, it able to recreate, at least in part, the magic of a truly unique place. The site was designed taking into consideration every little detail, using all new photos and content with a focus on simplicity. There are stunning portraits of the restaurant staff, dishes and dining room, giving the site a real sense of personality. 

We selected the name Fresco (fresh in Italian) for a new restaurant in Padua for its simplicity, as well as its meanings and interpretations. The pastries served at Fresco are produced by the inmates of the Due Palazzi jail, therefore Fresco is also a play on words in Italian based on the colloquialism “stare al fresco,” meaning to be in jail. The logo is compact, bringing together lettering and brand, so that it potentially could be replicated effectively than if the lettering was independent from the brand. We have adopted a mixture of tone-on-tone colors with an emphasis on naturalness. The paper adopted for all the proposals is a handmade paper, once again to underline naturalness.

We redesigned the logo of the historical brand of heat protection work wear, by making it a symbol of attention, almost like a road sign. The brand image has been simplified and made more elegant, working with silver silkscreen or Pantone on opaque black, often highly tactile, which ensures the perception of quality. This choice of colors also recalls the top products, characterized by silver fabrics. We also better defined and identified the various production sectors adopting a system of symbols characterized by the presence of large reference numbers and colorful graphic symbols.

The name Sì is combination of the initials of Street and Italian, while the complete name of this new restaurant is: "Sì - Streetalian food”. The logo is characterized by an evident disproportion between the two elements: a giant Sì (the S is in Filosofia font and looks like it is laughing), and a very small Streetalianfood. The tagline – "The taste, the memory" – is even smaller, evocative and a bit mysterious, distancing itself from the normal signs and logos for street food. The restaurant is in fact an entirely new concept of street food, particularly in terms of quality. The logo was designed to reflect this using gold metallic Pantone on anthracite or ivory. 

For RB1K, the new to-of-the-line competitive Cipollini bicycle, we structured and carried out a vast project that started with coining the nickname (The One) to designing the logo, to designing the graphics and colors of the bike frame, to coming up with the advertising campaign and promotional video (described in detail in another portfolio entry), to the configuration (for the personalization of the frame), to the fair stand, website and worldwide presentation at the Byblos Art Hotel in Verona.

For Brado’s presence at Interzum, the world’s leading furniture trade fair in Cologne, we designed the company stand with a strong contrast between interior and exterior thanks to the use of conflicting materials (mirror/cement; dark/light; smooth, rough). We created a video for each of the 12 series of products presented at the fair. In addition, the outer wall was a black mirror that was decorated with pictorial symbols, representative of the factory, completed 3 years ago and home to the research and innovation that is occurring in the company. We also produced a magazine, MyBrado, as well as the invitations and all of the other support materials for the event, both print and virtual. 

The idea to design a new competition bike frame for the “god” of cyclists, Cipollini, came to us after having seen, at La Scala theater in Milan, “La Luna” from the “Heliogabale” modern ballet created in 1976 for Luciana Savignano by the choreographer Maurice Béjart (based on the adagio from the violin concert in E Major by Johann Sebastian Bach) and performed by the magnificent Martina dalla Mora. Having received the enthusiastic greenlight from “Super” Mario Cipollini, we planned to film the video in Florence, Milan, Venice and Lanzarote to tell a story, using metaphor and symbols, of the sense of trying to arrive at an ideal, or the absolute harmony, the union of grace and strength.  

We have been fans of Alberto Bovo’ selection of Spanish food products for years and are therefore pleased to have been a part of the radical change in image. We started with a new logo and ended up designing a promotional magazine and product catalog, as well as a store format and event kit. The website is a work in progress. 

Libertate is the brainchild of winemaker Laura Rizzotto to celebrate her new wine, product of an innovative vision for the Soave area that distances itself from both the winery’s image and the image of the territory as a whole. Together we researched name based both on phonetics, but also meaning. Libertate represents Laura’s desire to free or liberate the area of the stereotypes associated with classic, old and obsolete wine-making. Our inspiration came from Lorenzo de’ Medici. The graphic design and colors are in keeping with the concept. 

We designed the umbrella brand website (Brado SpA), sites for the two branches of production (Brado Office, Brado Contract) and a site dedicated to the design and service branch of the business (Brado Factory). Each website was designed separately with a strong individual character, while at the same time maintaining a recognizable corporate identity. 

We worked for months alongside the Gioco family during the massive renovation of their restaurant in downtown Verona, with the goal of updating a truly historic brand in the most elegant and respectful way. We were a part of the metamorphosis of both the kitchen and the dining room, designing in the end the new logo, the new menu, the brand image and advertising materials. The renovation will be complete by November 2017 and only then will we be able to complete the website. 

We designed the image of the new 2018 collection for DMT, working with Olympic champion Elia Viviani not as a spokesperson, but rather for her technical support in developing proper footwear. We designed a promotional magazine to be distributed at events and fairs. We also designed materials for the fair stand and a convention at the Byblos Art Hotel in Verona. The DMTid configurator that allows for the personalization of the shoes, was redesigned specifically for the occasion with new colors added. 

We curated the image of the Brado Group, including the 3 sub-brands, for the most important trade fair, Orgatec, held in in Cologne in October 2016. This was the first unveiling  of the new official image we had created and managed over the past two years . After developing the main brand, we moved onto the presentation of the three identities - Contract, Office and Factory – and made a video that presents the new exhibition area (Museum) and the new production facility (in via Europe, Valdobbiadene), descripting of the stages of the production chain. We designed a brochure to present Brado’s three brands and to illustrate the Group's philosophy, as well as having supervised the design of the exhibition space.

140 pages, 74 photos, 8 recipes. A book in diary form that tells the story of Massimiliano Alajmo’s trip to Sao Paolo e Rio de Janeiro alongside Sergio Coimbra, the great Brazilian photographer and author of photos in Fluidità. The book is a feat of color, kept at bay by a rigorous graphics. It was printed in part on uncoated paper (Old Mill) and in part on coated glossy paper (Symbol Freelife).

Together with Brado, we followed the conception, design, development and construction of the Museum, which is proposed as the core of the company, the "New Deal Brado". We came up with the name, created the logo and edited the whole image of the Museum, featuring two types of videos. The technical videos minutely describe each product, alternating emotional videos, abstract and rarefied, which give the space the museum an aura, in fact, rather than a show-room cold. Videos that tell the story through hands, bodies, flowers and bolts, made fluid and persuasive. We interpreted the Museum as a space of all anti-trade, although, physically, the cornerstone of all the major business negotiations of the Group. 

This year we have developed the brand image of DMT cycling shoes around the Olympic champion Elia Viviani, who acted not only as a brand ambassador but a real collaborator who assisted with the development of the top models of the collection. We focused on the characteristics of the shoe that necessary for the champion (reflection, which makes choosing a winning tactic, and aggression, which triggers the necessary forces) and from there developed an image with strong impact and immediate readability, punctuated by the headline "Reflection / Aggression." From this simple principle, we developed the product catalog, folder, fair stand and the exhibition material. We also updated the website, gadgets, POS materials and oversaw a series of actions on the web and on social networks, as well as a global advertising campaign.

For the seventh year in a row, we have developed the product image and advertising campaign of this prestigious brand of racing bikes. This year we focused our attention on the entire range of products, highlighting the production chain ("Light on the road", also in the sense of "clarity"). The video presents, using the voices of production managers, all the stages of production. With this in mind, we carried out the product catalog, folder, fair stand and exhibition material. We also updated of the website, gadgets, POS materials and oversaw a series of actions on the web and on social networks, as well as a global advertising campaign.

We collaborated with the photographer and artist Federico Nero. It was a rewarding relationship, based on fun times, exhausting musings and aesthetic and ethical ramblings, which coagulated in an essential and rarefied brand image. More than a job, it was a real deepening of a surprising and exciting side of real "beauty."

To document the move made by Brado during 2016, we placed cameras inside the headquarters as it was being built and as it welcomed the machinery, documenting mammoth action of masses moves. The assembly of the video brings harmony to a move of great proportions and effort. The video is part of a strategy to document the dynamics of a rapidly growing and expanding Group, entering into a framework that summarizes how the flagship Museum, built on the ashes of the previously abandoned headquarters.

Together with H-Art we developed the new website of the Alajmo Group. After planning the photoshoot with Brazilian photographer Sergio Coimbra who shot all the Alajmo restaurants, we worked with the web provider to define the style of the site, including each sub-section in order to make it more user-friendly given the tree-like nature of the brand in continuous growth. 

After having developed the artistic and design concept of the Brado Contract brand, which was very well-received at the Cologne Fair 2015, we went on to design the general product catalog and company website. A considerable amount of time was spent of creating the technical descriptions of each product, highlighting the aesthetics, while making sure that they were easy to read. The backgrounds for the photos, construction of 3D models, and post-production work were all carried out with great detail. 

The Brado group recently moved the location of their headquarters, doubling it in size. To celebrate the move, Brado asked us to redesign their corporate image, including the logo, printed materials and website. 

We redesigned the style, concept and contents of Brado Office, the original and more prestigious brand of the Brado Group. We began with the logo, working to make it fit together with the other logos of the Group. We used clean geometric designs that would not distract from the text. We also were careful to design informational product materials that are easy to read. 

We came up with the concept, brand image and visual content for the new brand, Brado Factory, which oversees the research and development for the group. Brado Factory not only develops new products, but manages and creates products developed by external designers: Brado Factory is involved with all the stages of development, from the idea to the final product. The communication, in this case, is based on a series of hand-drawn images that document all the birth of a product. The logo was designed to work alongside the other two brands of the Group: Brado Office and Brado Contract. 

The Miroglio Group, based in Alba (Cuneo), is a historic Italian fashion group, among the most important and influential in the world, owner of eleven prestigious brands including Caractère, Reasons and Elena Miro. Miroglio has entrusted us with the development of their corporate image, a difficult job requiring extensive and profound research that involved retracing the group's history to its roots in the 1800s and passing through the years of the post-war boom to define their communicative styles that portray what they will be in the future, based on the company’s investments in the most advanced, smart and sustainable, technological innovation. The style of the image is elegant, sober and authoritative. 

We developed the new image and website of “host with the most” Mauro Lorenzon, charismatic and histrionic character of Italian hospitality and food, a real reference point for several generations of professionals working in the Italian food and wine sector. We have created as animated cartoon, in line with the fantastic evolutions that Mauro shows off every night in his restaurant, or in those contexts in which it operates, always with his incomparable touch. (The website is still under construction.)

Together with H-ART, we developed the image of the "Tavoli Trasparenti" initiative, a branch of our non-profit organization "Il Gusto per la Ricerca," which in eleven (sic) years has collected and donated 1,621,413 Euros to charity in favor of scientific research of childhood diseases. 

For the University of Padua and UNICEF, we developed the graphic image of a beautiful exhibition dedicated to children's games called “Da grande farò...” (When I grow up I will ...). The exhibition includes a series of events for parents and teachers, as well as courses for kids based on graphic design.

For the international promotion of NK1K, the new Cipollini competition bicycle, we made a video that emphasizes the technology ​​that moved the project forward since its inception. In the video, Mario Cipollini monitors and controls technology at will, using it to give substance to his ideas, to realize his desire, or put to use to maximize all his energy, his-watt power, without dispersion. We wanted to bring out the bike’s unique and obsessive perfectionism, as well as the zeal in wanting to take advantage of any possibility of improvement together with a style dry and evocative.

We gave life to the visual part of the new Cipollini competition bicycle, based on a design that, through agile backgrounds, focuses on the stiffness, aggression and dynamism of the frame. The NK1K brand is designed along the same lines, emphasizing strength and aggressiveness. We finished the masks, chose the colors, entered into the details, and made a prototype which has since served as a model in production, together with the technical and painting staff. We made an effort, of course, to avoid any merely "decorative" details in order to present a product based on​​purely technological values.

In the sixth year of continuous collaboration, we have centered the this year’s image around the concepts developed for NK1K, the talk of the town at Messe Friedrichshafen. We selected a clean, hyper- technological image dominated by cool grays, characterizing the technical aspects. We contrasted this with the explosion of colors in the leading image i.e. the texture in bands of pure color that contains the lapidary words "Take Flight." With this in mind, we carried out the image catalog, the folder, the stand and the exhibition material, updating the website, the gadgets, the POS materials, a series of actions on the web and on social networks, and a global advertising campaign.

We designed a new collection of Cipollini technical athletic wear for cyclists. The individual items are manufactured with the latest technology with a sober design, bearing the monogram MC. The complete collection will be presented in the spring of 2016. So far, we have produced a preview catalog featuring with some items from the collection. 

For a new, revolutionary brand of competition bicycle wheels, which uses innovative dynamic principles, we developed the brand’s image and communication strategy, starting with the name and corporate values ​​to arrive at the product image and sample website, which is only a preamble to the actual presentation of the range products, planned for spring 2016 with a worldwide multimedia.

For the sixth consecutive year, we have designed the annual corporate image of the prestigious footwear brand for cyclist, which, this year, features the new logo and new style based on the radical restyling of the institutional image over the past few months. The style is minimal, but with maximum readability, scarce yet elegance, dominated by shades of black and silver, which include a new corporate color, fluorescent orange. From these principles and conceptual image, we developed the product catalog, the folder, the stand and the exhibition material, updating the website, the gadgets, the POS materials, a series of actions on the web and on social networks, and a worldwide advertising campaign. All promotional materials include the headline "The only way to predict the future is to create it," which recalls the innovation that characterizes the 2016 collection.

Together with the technical study DMT, we developed a collection that seeks to match the aesthetic content with the technological and ergonomic. In this sense we stripped, cleaned, simplified both the forms and the graphic design. We focused on the corporate color, fluorescent orange, completing the series with minor variations (fluorescent yellow, white and black), creating an impactful collection. All of the products were given the same attention and detail.

For a large Italian furnishings group, we created a new brand, interpreting the spirit and resourcefulness of the management and designing an image that is perfectly in line to the products of the collection. The focus is therefore on the themes of conflict and pure color in order to communicate self-confidence, youthfulness, positivity and being proactive. Starting with the logo, defined by colored segments, we developed the images for the ad campaign, the photos and the promotional video, all with the goal of communicating precise brand identity in a clear, yet varied way.

For a revolutionary new competition bike, we created the name and identity, in addition to defining the teaser that will accompany the countdown to the official debut at Euro Bike – Friedrichshafen at the end of August 2015. We started by questioning the popular opinion in the world of road cycling, wondering if there is an alternative to the hegemony of carbon that can make a real difference. To refute this popular opinion, which will soon be revealed soon erroneous, we dug up a slew of erroneous opinions from the past about paradigmatic people and situations. We also came up with a classic teaser that maintains the mystery, while grabbing one’s attention and, we believe, curiosity.

Together with the Quamm group, we realized the new My Color Cipollini personalization tool for customizing the RB1K, the top-performing bike in the collection. We came up with a simple and easy-to-use solution which solves in an intuitive manner any perplexity of use. The image of the bike is 360° and the color palette, while quite large, avoid implausible color combinations.

After many years of working with this historic company, we were commissioned to radical change the company’s image. The job was all encompassing, from the logo to the redesign of the collection of products. Everything has been simplified, essentialized. On a chromatic level, the focus was definitely on the use of fluorescent orange that stands on a solid black. The corporate font is an original, crystal clear stencil. The packaging is minimalism. The teaser is based on the slogan that will drive the entire period of the launch of the new collection.

For the menu of the three fine-dining restaurants of the Alajmo group (Le Calendre, La Montecchia, Quadri), our goal from the start was simplification. First, the vision. We wanted to do away with flipping through pages and present all the dishes in a comprehensive view. Hence the choice of “leporello” (a single card creased and folded like an accordion). The cover for all three menus are intentionally empty, as they are intended to be blank canvased on which Massimiliano can express his creative spirit through "colors" that are actually kitchen ingredients of its kitchens: saffron for yellow, parsley for green, beet juice for red, coffee for brown... No fixatives or protective sprays are required thanks to the absorbency of recycled paper.

After designing the labels for the wines of Suavia, we designed the packaging for their extra virgin olive oil. We also came up with a product brochure that presents the winery through expressive images and limited, impactful text. Working with Suavia over the course of many years, label by label, following the time dictated by the work to be done in the vineyard and in the cellar, we slowly developed the entire corporate image, which we believe reflects the mood of the three sisters who own the winery, celebrated throughout the world.

For UNICEF and for the Museum of Education, we designed a calendar filled with images of dolls of yesterday and today. Playing off the famous "Pigotte" dolls UNICEF uses to help save the lives of millions of children around the world, we featured the antique dolls of one of Italy’s largest collectors. The compositions are essential and are accompanied by a simple graphics that recall nineteenth-century fashion. We wanted to characterize the calendar with a soft and delicate powder color, in keeping with the words of composer Ermanno Wolf-Ferrari: "The future does not teach us anything because it does not exist; rather we must inform the future, with what you do "again."

We designed the cover and additional graphic images for the most recent book written by the celebrated psychotherapist Roberta Rosin. The book is divided into seven stories of the uncomfortable situations women find themselves in and how they are able to turn them into positive opportunities (an anthem for challenging oneself). In correspondence with this message, we designed a clean, powerful image that could be a logo to be printed on a T-shirt or pins. We worked with various number 7s, all the same, yet different, like Rosin’s 7 stories. 

In the fifth consecutive year of collaboration, we developed the corporate image and ad campaign based on the concept that all Cipollini bike frames are ready to explode (on the road). Hence a series of symbolic images directly imprinted in the asphalt, which are the guiding theme and reference image. At the center, we placed the new model Nuke, which was given its name based on the concepts of the campaign. Given these assumptions, we carried out the new graphics on most of the frames in the collection, made a video dedicated to the Nuke frame. We also produced a worldwide advertising campaign, the product catalog, the folder, gadgets, exhibition and sales support material, as well as web and social media strategy. An ad hoc campaign was carried out for the Camuflage model, which has been a great success in various world markets.

The 2015 print materials were based on the concept “Alert,” bringing together the specific characteristics of the brand. Each of these features (made in Italy, artisanal, original design, cutting-edge technology, passion in each step of the supply chain ...) was marked by a symbol imprinted on asphalt. The first part of the catalog was printed on uncoated paper, while the second part, which presents single products, was printed on glossy coated paper.

The image is characterized by highly contrasted picture in black and white, featuring a double heart tattooed on a man’s chest, indicating the dual passion that sets the stage to the real added value of DMT: research, innovation, symbolized by the brain. Heart and brain have become the focal points of the 2015 image and ad campaign. Based on this, we developed a variety of media: video, product catalogs, folders, and trade fair materials, a worldwide advertising campaign and web and social media strategies.

For forty years, Anna was creative director for Fendi; the soul of the product and thererfore the brand. Since 2010, from her headquarters in Villa Laetitia along the Tiber River in Rome, she has been working on a new project: Casa Anna Fendi. Together with Anna, we designed corporate identity and ad campaign of this new and prestigious luxury brand. The brand image and communication will be expanded upon and completed in the coming months, together with the range of products, in hopes of sharing the AFV brand with the rest of the world.

The 2015 print materials were based on the concept “Love twice,” connecting the brand values, from the enthusiasm that characterizes the workforce to the planning and technological capacity, from the scrupulousness with which the products are tested to the efficacy of the production chain. The first part of the catalog was printed on uncoated paper, while the second part, which presents single products, was printed on glossy coated paper.

We have developed the logo of the Alajmo brothers’ new Parisian bistro, designed by Philippe Starck. The logo refers to a kind of timeless classicism, in which a large, lapidary name is coupled with the word coffee, in a light, dynamic, wonderful cursive italic that vaguely recalls the flowering of Bodoni. The font was designed in recent years but recalls neoclassical styles, in keeping with the nature of the place, which for centuries was home to the engravers of Parisian nobility. Since then we have designed the envelopes, letterhead, business cards, and of course the menu and wine list. The website is under construction.

For a new brand of racing bikes, we followed the project from the beginning to the construction of the products to be launched on the international market: from the name to the design of the bike frames. Since this is a brand that wants to establish itself in the world as the excellence of Made in Italy, we proposed a series of short names, in Italian, with positive meanings that are easily pronounceable abroad and already in use in foreign languages. Among the suggested names, we finally chose Divo, which presents all the characteristics required in the highest degree of performance. The logo is linear, balanced and modern and is characterized by the presence of small flag. The frames are sober in design, in line with a brand that wants to be known for its elegance.

For the non-profit organization that we helped to found and have actively supported for the past ten years, we created the promotional materials for the annual gala lunch that draws together Italy’s top chefs. This year the event was held in Mantua's Doge’s Palace. The developed the logo based on the image of a maze found on the ceiling of the palace and stylized with bright, vivid colors. From one of the ceilings of the palace that hosted us we took the imprint of the maze, we reinterpreted and characterized with vivid colors and bright. We also designed the menu.

For the fundraising event for people suffering from Multiple Sclerosis, conceived and organized by Mauro Defendente Febbrari, we came up with the name, logo and identity. The lettering is made up of fragments of colored triangles of varying sizes, to symbolize the scars, "plaques of variable size" that characterize the disease. The colored triangles are, however, also a symbol of the small valuable contributions that make up the whole. This forms a sharp image (illness) enlivened by the colors (hope). The slogan refers simply to the JOY, which became MULTIPLE thanks to the intervention of many benefactors (and mocks the name of the disease, as if to eliminate it).

A campaign centered on the values of the product, expressed through striking images that evoke the essence of biking in the summer. The photos were selected to ensure a strong emotional impact, given the type of setting, the rider's posture, and the heat that emanates from him. We tried, through the addition of artificial light, to emphasize his complete outfit, highlighting certain details like specific textures of fabric and inserts. The outfit exemplifies the foundation upon which the construction of the garments, we have followed step-by-step in their creation, contributing in graphic design and top-of-the-range style.  The entire campaign, in various versions, will be used online and in retail stores.

For Stern, the dazzling new restaurant slated to open on Boulevard Montmartre in Paris, we designed the Corporate Book for the official presentation of the project, which involves some big names in France and Italy. The over 100-page book explains, step by step, the mission, values and goals of a restaurant opening focused on elegance and originality in the most important locations in the world. The graphic style has been kept sober in respect of the richness of the space that will house the restaurant, which is currently being finished: a national monument under government protection.

A book celebrating the forty years of a great artist: Max Alajmo. The first part of the book is composed of a progressive flow of photographs that tell the story of his life thus far. For the second part we asked family members to write a message dedicated to him, in their sole discretion. Thus we have collected short notes, letters, drawings, poems, and presented them in the book, characterizing them graphically with extreme sobriety. For the same occasion, we have designed a T-shirt using the cover image of the book.

For years, we have worked with the great New York-based photographer Wolfgang Wesener, aka wowe. Recently, we helped curate some of his exhibitions held in various parts of the world. The exhibitions were characterized by cleanliness and rigor, a minimalism that fits both the character of the artist and the style of his work. We used Helvetica, in black and white, with minimal red. We designed his website to be as simple as imaginable, with a wide white field and extremely user-friendly. The only element that isn’t entirely in keeping with the site’s rigor are the images shown in the Leica Gallery, taken during an exhibition on wild nights in nightclubs in New York of the '80s, when we dared to "dirty" pictures with endorsements overlay. The subject matter required more freedom of expression, even on the website.

The renowned restaurant located in Prato della Valle is about a second location in Padua, with hopes of expanding throughout Italy and abroad. We have laid the foundations for this development by first restyling the logo, then creating a brand book including the essential design elements, including images from the website, which will be completed during 2014. A touch of color in broad-spectrum, characterizing the joyful essence of Italian cuisine, is paired with an austere black base, creating a striking contrast. The photos are intended to be dynamic and friendly, in a direct manner, so as to minimize the use of the written text. The website will be rolled out in a series of steps; in its final version will be enriched by a series of short videos in full screen, illustrating the main features of the restaurant chain. 

We have studied, selected and “dressed” the wines of Suavia, a great winery producing high-quality wines in the area of Soave in Verona. The labels differ in style depending on the product families. For the "base" wine with the highest distribution, Soave Classico, we went with a graceful, gentle, reassuring and quite traditional look. For the most challenging and natural wines, in which the value of authenticity is the focus (Massi Fitti, Monte Carbonare and Opera Semplice) we preferred to work with minimal signs and sharp contrasts, most impactful and cutting. For Acinatium and Le Rive, products that require a long wine-making process (the drying of the grapes on racks and aging in oak barrels), we designed two elegant labels, vaguely reminiscent of natural elements similar to the type of wine (vines, grapes dried grapes, trellises). The images are very different, contrasting, but stylistically similar to a single grapevine, representative of a family of quite different products living together in harmony.

For a chain of candy and chocolate stores, we created the name, logo and corporate identity. Here we present an introduction to the work that explains the choice of the name, the colors and the various aesthetic and conceptual solutions carried out and put into practice in an integral manner in the execution phase. This is a case where there is no substantial change between the primitive idea and its actual execution and implementation.

For a company providing products and services for safety at the workplace, we have redesigned the corporate image, starting from the corporate logo. Our job was characterized by a series of small changes carried out during the implementation phase by field testing the appeal of various signs and messages. Considerations were made based on the use of colors/ For example, starting with different ranges of colors we finally landed in a single hue for each of the 3 brands of the group. Here we present the logo in three versions: before the restyling of the historic brand, then the first draft of the three logos with color ranges, and finally some variations of the coordinated.

For a large industrial company of Verona, owner of 6 production units in Italy and Bosnia and 3 brands prestigious sport brands, we designed the new logo, corporate identity and website. In this case, we aimed to return coherence and unity to a series of structures trademarks, previously unrelated to each other. Together with the client, we adopted a minimal and understated style, which aims solely to facilitate the cognitive approach to partners and to the workers.

568 pages, 425 photos, 70 recipes and “re-readings.” Color photographs (in digital) by Sergio Coimbra, black and white (in analog) by Wowe. The project essentially consists in two parts. The first is related to the "dialogue." Carried out between Padua and Venice with Max and Raf, and rewritten by condensing many hours of conversation, the dialogue is a synthesis in which the thoughts of the two protagonists are assembled graphically in a fluid way, almost as if they were one. The second concerns the dishes. Each recipe is presented in three parts: a large photo of the plated dish with subtle movement of the water, the complete, detailed recipe, and a “re-reading” or close-up photo of the dish. In the close-ups, the dishes look like evocative abstract paintings, but they are not the result of post-production tricks. In fact a special set containing a tank of water was constructed for the shoot. The movement of the water changes from photo to photo, and from dish to dish, as a function of the vibration that best represents, in our opinion, the force contained in them.

We based the first major campaign of the new brand of clothing for cyclists on the themes of identity and challenge: if you feel like a real cyclist (tough and strong), you can go further, thanks to Alé brand gear (go beyond). The graphic style is characterized by the diagonal cut of the page, besides the usual fluorescent yellow border and the color changes of the photos, always in fluorescent yellow. The ad campagn was developed further for the web and retail stores.

For Claudio Cerati brand salmon, we developed the name, logo, corporate identity, packaging, website, and other tools for penetrating the international market. The image is characterized by stylized drawing of a salmon going upstream in the opposite direction compared to the rest of the ordinary salmon. The black color is combined with the typical silver livery of the salmon. Special attention was paid to the packaging, a bos that fits inside a rigid cylindrical tube with an elliptical base that can be used as a gift box. The website is photo-driven with images that that document all the phases of this wonderful product.

We curated the entire startup of this cycling brand: the creation of the name (simple, familiar and very short), logo, corporate identity, video teasers, advertising campaigns, product design, catalogs and folders, the sales collateral, exhibition stand ... following all the construction phases. The new brand was unveiled in September 2013 at the ExpoBike Fair of Friedrichsafhen.  The last job, in terms of time, was the campaign “EssereAlé,” which also includes a contest between amateur cyclists. The brand will soon be aligned with Pro teams, male and female, and will become the technical sponsor of the French National Cycling Team.

This second video teaser reveals other dishes, recipes and topics that will be featured in the book which will be presented in late November in Venice and then in Paris. The video reveals the special photo set, designed together with Massimiliano Alajmo to express the great talent of the Brazilian photographer Sergio Coimbra. The behind-the-scenes photos were taken by yet another great photographer, Wowe, capturing quick and suggestive hints of the set constructed in via Liguria, where for fifteen days we had to manage lights, plates, photo equipment and ... water flows. The musical score was chosen to accommodate the wishes of the other author of the work, Raffaele Alajmo.

In the fourth year of working with Cipollini, we focused on one of the main differences compared to the Italian bicycle brands: the real Made in Italy, or the "subtle difference that makes all the difference in the world." As always, we designed and manufactured a variety of communication materials, from a video to a product catalog, from the fair booth to sales collateral, from gadgets to the re-design of the website... This year we redesigned the bike frame Lògos, making it more aggressive than the previous one, thus equalizing all the collections at the level of visual impact. We also debut the new logo and monogram MC, completed this summer and which is currently being used on all Cipollini products.

In the fourth year of working with DMT, we focused on the relationship between the technicians of Verona brand and the 2012 World Champion Philippe Gilbert. From here we started to unravel the various media: video, product catalog, and designing the fair stand. We paid particular attention to their new top-of-the-line product, Vega, which has a special design and construction that makes it unique in features and performance. We have also updated the sales collateral, distributing the weight of messages between the prestigious testimonial and the revolutionary new competition shoe.

We designed and produced some of the new brand product lines for Alé, which aims to quickly become a leader in the world of competitive (and amateur) cycling. In particular, we curated of the style, graphics and aesthetics of the top-of-the-line products, characterized by minimal, sometimes optical, motifs, but always sober and elegant. Clothing, in short, that we aren’t ashamed to wear after work along the roads of the Euganean and Berici Hills…

For the Belvest winter collection, we selected, as the location for the photo shoot, Villa Bolasco, once the pride of the noble city of Giorgione but that had fallen in a state of sad neglect. We wanted to use the Villa as a symbol of renewal, a few days before the beginning of its restoration by the University of Padua, who will report to its former glory. The entire service was photographed without the use of artificial lights, using only sunlight, direct or reflected off panels. The natural light, the appearance of the fading environments, the characteristics of the shots (the thin grain, sensitivity, exposure latitude, temperature, color...) everything was designed to give more than just movement to the soul that a catalog of (sublime) products.

For Fluidità, a book that we have been working on over the past months and will be presented to the public in Venice and Paris in November, we prepared a video teaser and printed presentation. The teaser presents in a nutshell the style that characterizes the book, awaited by food-lovers (and not only) after the success of the Alajmo brothers’ first book, In.gredienti, published in 2006. The photos of the dishes were taken last winter by Brazilian photographer Sergio Coimbra. The portraits are the work of New York photographer Wolfgang Wesener, aka Wowe. One last note: as Max Alajmo’ says: "The use of water during photography creates a vibration that reflects the flavor of the food in the photo”.

Jackets bathed with light to show the lightness of the fabrics and the artisanship. Light & Lightness is the title we have given to the collection of unstructured jackets of Belvest for the summer of 2013. Simplicity and absolute minimalism; a must for true connoisseurs.

In the aftermath of the unfortunate "inferential judgment" of the Gazzetta dello Sport on the alleged doping practices of Mario Cipollini about a decade ago, we have responded with a simple (and slightly ironic) advertising page that aims to shift one’s attention to something truly uncontroversial that characterizes Super Mario: his bikes are the best and make the real difference on the road, not just in words (they are therefore comparable to illicit practices that increase the performance of the rider). This ad debuted the new logo, the stylized red M riding the C of Cipollini.

For the 2013 edition of the Granfondo Eddy Merckx bicycle ride, we have created an essential image that highlights the strong look of the famous "Cannibal," highlighted by the full black background. The play on words underlines both the build up to the event and the feeling of emulation one experiences when on two wheels (without a motor), for more than forty years, in front of a unforgettable and incomparable champion.

For the famous historic restaurant in Jesolo, we restyled the logo, designed the corporate identity, designed and set up the new website. We first changed the corporate color, choosing two contrasting, but perfectly integrated colors. For the stationary, we have chosen a very material uncoated paper. The website home page slides vertically, a truly comprehensive solution that reduces to a minimum the consultation of the inside pages. Great importance was given to the beautiful photos of Wowe.
www.ristorantedaguido.com 

For the first half of the series of lectures I will be teaching for the Master of Italian Cuisine at “Esac” of Vicenza, I printed this booklet, which contains a summary of the first lessons that will occur during February and March 2013. A text that touches upon two extraordinary milestones of culture: "The History of Philosophy" by Severino and "The Story of Art" by Gombrich, but that, in addition to presenting their original work, the result of decades of meditation, it represents a transversal, yet very personal whole.

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We worked with two world champions, two real fighters. For this reason, we decided to de-contextualize, placing them luxurious domestic settings, in open contrast with how they are normally perceived. This is to emphasize a feature of the product hitherto unnoticed: the DMT shoe has always been famous for its performance, but not its comfort; and aspect that has actually been central in the design of the shoes of recent years. The light is intentionally hot, glamorous, glowing, to emphasize the note of light and color of the shoe in the foreground. The service was carried out in a suite at the Hotel de Paris in Place du Casino in Monaco, and was made possible by the excellent performances of the two champions.

Designed on the coldest days of the year, simulating crisp and warm sunlight, the campaign it based on backdrops inspired by illustrations of Gio Ponti from the 1920s. The sensation of flight is emphasized by the graceful presence of the hot-air balloons and airplanes in the stylized backdrops. The tricolor plane spawned the quote of D’Annunzio in the incipit, taken from the collection of summer poems par excellence, Alcyone (published in 1903). The image conscious mild, cheerful, positive, and colorful; in keeping with the collection itself. 

For the new winery in Franciacorta, which produces quality Champagne-method sparkling wine, we created the name (Aura, a nymph in Greek mythology), the logo (a turtle bathed in a halo, a symbol of the speed slowed by the wine-making process), corporate identity and website. The overall image is clean and simple but characterized by refined elegance, reflective of the product, particularly the Brut sparkling wine. The website was created for the start up, but will be implemented and brought to life over time (perfectly in line with the brand and production philosophy, marked by the small, but solid and well-cadenced steps). 

In developing the new Alajmo website, we were faced with the difficulty of “telling” the story of 10 different business units, without losing sight of the elegance needed to characterize a website that aims to convey the idea of a lifestyle and not just cold data and information. Besides constructing the structure, our goal was not to deviate too much from the previous version of the site. The layout was designed to be clean and classic, as well as easily modulated. Each restaurant and bistrot is represented on the home page by a symbolic photo, a brief written presentation, and the starting price of a meal. Particular attention was paid to make the areas of registration, reservations and online purchases easy to use, without affecting the design. Stylistically it was decided to embellish the impact of playing with the backgrounds using various shades of gray. Only the online store has a white background, to distinguish it clearly from the rest of the website and highlighting its functionality.

www.alajmo.it

A page of the daily Italian business newspaper, a silk scarf, dead leaves: these are the inanimate objects (flying in the air) that appear in the Belvest 2012 Fall-Winter Collection catalog. An elegant young man looks at the pages of “Il Sole 24 Ore” with statuesque detachment, a subtle nod to the economic and financial crisis; a crisis that should not affect us to the point of making us less attractive, hence the young man’s fair, forward-facing expression who seems to challenge the crisis head-on. We also wanted the photos to represent dandyism and decided to portray by a man who deals with the crisis and stock market by starting with the knot of his tie. ("Style is the most important thing: a well-tied tie is the first serious step in life."- Oscar Wilde, of course).

For three years in a row, we have designed the corporate image and ad campaigns for Cipollini. This year’s ad is focused on the new Bond bike, presented for the first time at trade shows in August and September. We came up with the name, graphic layout, image, and advertising campaign, entitled Open your eyes, for the new frame. The main advertising tool, as well as the most challenging and fun, was the video we shot in Monte Carlo and the Tuscan hills, starring a flawless and firey Mario Cipollini, (depending on whether he is dressed in a tuxedo or biking unitard). In all the communication materials, we underlined the brand identity of Cipollini, artisanal/technological innovation and the real Made in Italy.

www.mcipollini.com

As every year, we have restyled the brand image of leader in cycling shoes, playing on their strong point, the superior craftsmanship that characterizes the production. Hence the slogan "The artof Italian footwear for cyclists." Both in the catalog and on new website, we focused on the concept of the “handmade,” a connotation of a product of great prestige (and its performance). We were also been able to celebrate the great victory of the brand’s ambassador, Philippe Gilbert, the World Championship Valkemburg 2012, with an ad dedicated to the event.

www.diamantdmt.com

For a startup of a franchise of beauty medical centers, we have created the logo, slogans, corporate identity, website and all advertising material. Having managed the creative side, and its development of the format, but the executive part, we present the report we presented to the client that contains the guidelines for the development of the image. It was a complex job that we planned in segments using different advertising messages in virtue of an image that must constantly innovate to keep the public’s attention focuses on multiple aspects of the company. We also handled the art direction of the photo shoot to ensure consistency in creative work. To us, it doesn’t make much sense to hand over the executive power to other professionals and we are therefore quite curious (curiosity tinged with apprehension as well) to see how our ideas will take shape over time. 

We restyled the entire image of the Suavia winery, which produces high quality wines in the hills of Soave, Verona. First we designed and launched a website that uses large-format photos (staged ahead of time to characterize the wine-making process) without affecting the written content of the site, based on two distinct concepts: an emotional approach and a content-driven one filled with exhaustive detail. We also created the logo for the winery’s top wine. The use of large lettering made with a paintbrush, together with the hand-made paper and Bodoni font clearly expresses the values we set out to highlight, i.e. naturalness, strength and elegance. The big label with wide margins and thick bottle with a dark, vaguely archaic shape, complete the image of original packaging, from the first glance. We completed the job with the design of the pack and a folder that uses the same style and paper as the label.

www.suavia.it

For EURid, European Registry of Internet Domain names, an organization of the European Commission based in Brussels that manages the .eu domain, we created a billboard ad campaign for European airports. For the ad, we organized a photo shoot with Mario Cipollini and set his portrait against nighttime urban backdrops. We also proposed alternative slogans, which we believed to be more impactful. “Click to success” had already been agreed to as part of a larger marketing plan voted upon by the Brussels office.

We designed the graphics for the top models of Cipollini bikes, the RB1000, RB800 and Bond. We focused on the background over the decorations, measured backgrounds to emphasize the dominant forms of frames. We chose the colors, designed the masks, created the prototypes, working side by side with painters from Pisa; it was a work of true craftsmanship. We also designed a new carbon monocoque handlebar, the Hammer, which will go into production in the near future. Here is the first rendering of its engineering and production.

www.mcipollini.com

For the Master organized dall'Esac, which will be the benchmark for years to come for the formation of world-class chefs, we designed the name, logo (a play on the chef's hat), payoffs and image. Then we designed and developed the presentation brochure of the Master and the website. In the brochure, we outlined the fundamental reasons for attending the Master program, with brief concepts accompanied by photos of a symbolic nature. The entire site is characterized the basic concepts are transferred immediately that encourage a second, more through reading of the content. The site can be read like a cross, both up and down and left to right, allowing us to clearly divide the four-base paths to the overall understanding of the Master. Each field of study has been accompanied by a vital original artwork. All communication materials and photos are characterized by a raw natural texture of linen, to symbolize the essence of the course, which bases its strength on the exchange of knowledge between teacher and pupil.

www.mastercucinaitaliana.it

We developed the image of a brand that has "made history" (and still does) in the men's luxury good industry. A brand that embodies the values of the extreme lightness and maximum elegance captured within...a box. Hence the name, which embodies a philosophy and a lifestyle that was to be interpreted with the utmost simplicity. For this reason we chose to forego the models and let the clothing speak for itself. Each jacket was carefully positioned to show off its design and was photographed with the use of spotlights. The macro photos highlight the precious fabrics. A minimalist interpretation, chosen precisely to give value to the complete product, with respect, or I might even say humbly. We created two versions: summer and winter.

In the second year of collaboration with Cipollini, a brand of racing bikes created by “Re Leone,” we focused on the intrinsic values of the product. A slogan is mandatory, and ours may seem over the top, but it was created at the exact moment in which we climbed onto a RB1000 bike for the first time. The bike made quite an impression on us. The idea behind the slogan was the simplest of all: allow the product to speak for itself, without mincing words (and openly explaining the motives and values.) The series of questions appears intentional. The elegance of the bike is also expressed by the font type, ITC Century. At the Friedrichshafen Trade Fair, we discovered a “Bocca della Verità” with messages rolled up inside. Continuity, and the resulting duration, of a message like this one should be calculated over a period of time rather than left to replace the brand.  To the right, you will also find some of the most recent advertising campaigns, including a teaser of the new model Logos, which echoes one of our Pinarello campaigns from a few years ago with a woman dressed in red, abandoned by her man who is attracted by the light.

www.mcipollini.com

We have worked with the Alajmo group since 2000. In 2002 we designed their current logo, recently restyled slightly in terms of color. Since then, we have been responsible for everything related to corporate and product image, as well as communication. Over the years, the diversification and expansion of the Alajmo brand has been remarkable and one of our main efforts has been directed at maintaining a consistent level of image and communication, while accepting and even encouraging the necessary changes and modernizations. Here we present a series of recent work, including a video that clearly symbolizes the "constant renewal" that characterizes Alajmo. For this brand, we try to calibrate rigorous and widespread cleanliness (Helvetica is used for everything, except for events), with unpredictable bursts of action and color to represent a company that produces goods and services that are often seen as true works of art.

We updated the image of a brand that could hardly make his way in the design arena, a place where image matters most. TMA is a leading company (it produced and produces chairs for the most important opera houses in Italy, including La Scala in Milan) and that was exactly how we intended to present it. We dug up images from the heroic period of Italian industrial design at the turn of the 1960s, and revived the styles of the time associated with Op Art. First we came up with a concept (described in a corporate book), then we worked on the visual expression of the concept using images from the period. The careful use of Helvetica, sometimes deliberately aggressive, the re-use of the optical bench in black and white for the main picture of each model, the exploitation of white, and the ad-hoc location (the former Caproni factory in Milan) characterize this important work, which was then used to produce a number of images, including ads and website pages.

Philippe Gilbert, the Belgian champion of unmistakable style and number one in the U.C.I. rankings, is the DMT spokesperson for 2012. We have focused on a message that is dry and straightforward, but above all true: the champion has "chosen" DMT shoes only after having thoroughly tested and compared them. It seemed superfluous to add anything else, at the level of content. However, such a succinct message must be supported by images with stylistic connotations, hence the photo shoot with Gilbert himself. During the course of the year, we will develop a widearray of support materials for this campaign. 

www.diamantdmt.com

For years, we have collaborated with Belvest, a major fashion label with its production based entirely in Italy in a large factory in Piazzola sul Brenta. We designed the campaign and image for their two annual collections, alternately between more sober and stronger personalities, in keeping with the corporate strategy. The latest ad campaigns provide a good example of this variety. The first was shot on location at Gran Caffè & Ristorante Quadri in Venice, taking advantage of the changing Venetian light. The next two were shot in the studio. One is characterized by pure colors contrasting with free movement and light, the other, on the contrary, seems to emerge from the mists of autumn and has stiff movements. We managed everything from the creative stage to the casting and the photo shoot, to the development of the photos, post-production, and, of course, the graphic design.

We were responsible for the startup of a new design brand: name creation; conceptual cornerstones for the brand and image; brochures, folders, and advertising products. Here you will find the corporate brochure, folder and some examples of advertising images. The brochure is characterized by a rather free and easy use of contrasting images, however it is balanced by a message delivered in pill form, which is easily accessible and expresses in a nutshell, the reasons that led to the definition of this brand. By contrast, the product folder is particularly clean in design because it is a real working tool. The use of impeccable ITC Century provides easy readability and the perception of quality that we wanted to convey. Note that the new "novecento" chair has already earned a spot in the Museo del Novecento in Milan’s Piazza Duomo.

Scholtès, la celebre marca francese di elettrodomestici di lusso, poco dopo essere stata acquisita dal Gruppo Merloni si è rivolta a noi per l'ideazione e la realizzazione del catalogo generale dei prodotti. È stato adottato uno stile fotografico tutt'oggi in vigore, con luci rarefatte ed emozionali e un viraggio blu-viola dell'acciaio. Lo stile grafico è stato reso essenziale e minimale, ravvivato tramite l'intervento di alcune foto simboliche che caratterizzano le singole linee prodotti. Abbiamo inoltre realizzato una serie di folder e organizzato l'evento di presentazione alla rete distributiva mondiale.

For the non-profit organization of which we are (proud) to call ourselves founders and active members, we developed the new website. It is agile, breezy and airy. It incorporates the style of brochures we designed to promote the charity’s annual fundraiser (Il Gusto per la Ricerca) to sponsors. (Extracts of the brochures are visible in our portfolio under "Il Gusto per la Ricerca 2"). The website unfolds on two parts: the first is only panoramic, designed to transfer the key information and enlivened by a reel of full size photos that scroll quickly. The second level explains in depth the work of the charity and its fundraising activities.  This part is characterized by extreme simplicity and absolute cleanliness, making it easy to read.

www.ilgustoperlaricerca.it

We created the new logo and corporate image of this historic establishment, opened in 1638 in St. Mark’s Square, Venice. The image incorporates the guidelines set out for the Alajmo group, while the use of the color gives the project its own identity. Green is featured predominately on the ground floor of the Gran Caffè (in both the decor and furnishings) and red for Ristorante Quadri located on the second floor with Venetian red walls. Naturally, Helvetica is king here too. Be sure to take note of the Gran Caffè Quadri menu, which is actually a book of nearly 100 pages, in which the goal was to make the text easy to read, while maintaining elegance. For this purpose, we used Helvetica Neue Thin in very large size.

www.alajmo.it

Inspired by the film created by Max Barbot and Michele Pioveson (who had the strength and perseverance to film the rhythm of the seasons as they unfolded over the course of two years), we created the new corporate image Capovilla distillates. All of our work is characterized by widespread sobriety, to convey at a glance the values of simplicity, lack of sophistication. The history of the company’s website is quite interesting, we worked on it for almost 3 years prior to publishing it online because it was put on hold in order to make of the film, and therefore put off from year to year. At the time of publication, the website had in the meantime become technically obsolete due to developments in web technology, however we didn’t even pose the question of whether to recreate it from scratch using current technology because its primordial character and dignified usability, was also a clear message.

We designed the new logo, forms, manual and website of a major furniture and design center. The image is characterized by maximum precision, while the website is functional, but with character. The institutional font choice is Frank, created in 2010, and perfectly functional for a project of this kind, combining precision and softness. Particular attention was paid to the shades of green used for the website and to distinguish the two branches of Casa per Casa (aimed at the final customer, in addition to architects and interior designers.)

www.casapercasa.com

Designed and developed by Massimiliano Alajmo, Lucefluida is an event that we curated beginning with the design phase. It was held at Le Calandre restaurant in Padua and Ristorante Quadri in Venice, over the course of the months of the 2011 Art Biennale. It was an edible art performance, carried out in two distinct phases: The performance, fruit of a single conceptual study, unfolded in two open-ended and playful journeys (Lucefluida in Water in Venice, and Lucefluida on Land in Padua) carried out in twelve movements/courses and introduced by the video presented here, which includes an Massimiliano’s motivation for creating this event. The video was a lot of work and very complex, because it is the true distillation of the artist's thought, which then descends across the image. The graphic design is in keeping with the Alajmo group, even though it uses all original images.

www.alajmo.it

For one of the most important importers of French wines to Italy, we have created a corporate image, starting with the new logo, which incorporates the family crest of Giulio Menegatti, the founder and charismatic leader of the company. The fulcrum of the operation was the brochure in large newspaper format that includes images of nine oil paintings of nine areas of wine production. The use of the graceful Bodoni font (for large text) and soft-lined Frank (for small text) gives a subtle harmony of the whole, as well as an undeniable readability.  Normally with regards to product catalogs, which are real work tools, the selection and use of fonts is becoming vitally important, more so than in other media.

For the leading producer of kitchen hoods, we executed the restyling of the logo, draft of the new payoffs, corporate identity, new product catalog and advertising campaigns. This brand, characterized by a highly reliable product, has never paid much attention to its image. We were hired to create an image around the characteristics of the product. Once again, we were inspired by the Helvetica font, creating a work that would meet the need for charge. We focused on the product catalog, a real tool for sales and market penetration: after an introductory presentation, we had to design a technical graphic grid supported by photos that we envisioned and had shot to fit the profile of perception requested. The restyling of the logo was minimal, as with the payoffs, which are discreet, yet precise in identifying a real plus in a context of non-specialized competitors. 

This extensive study was carried out for Generali Insurance Group with the help of their academy and use of instruments and activities related to new job training and continued education of the company’s employees worldwide. Our goal was to communicate with a qualified and diverse audience, consisting of thousands of people. In order to catch their attention, we needed to use immediately understandable tools to deal with issues that not so easy to understand, such as the values of a large Italian group has just completed its globalization. Much of the work was aimed at new recruits, hence the adoption of messages and materials that are easily assimilated by a young audience. It was a challenging job, a comparison of high-level complex issues. We present here an excerpt from the introductory report of the project, with the key ideas already well established.

The Alajmo Design showroom is Le Calandre restaurant, where you will find all of the objects designed by Max and Raf Alajmo as an extension of Massimilano’s multisensory culinary philosophy. Made by master craftsmen in a limited edition, all of the objects were designed with to be touched, from the brushed wood tables to glasses, different from the one, to the lamps that give off “crisp" light and focus your attention on your table. The design line had to fit in with the rest of the well-established Alajmo corporate image. Hence we had to comply to institutional guidelines. We present an excerpt from the brochure and some solutions for packaging, made of an elegant gray matte paper, a color that characterizes the entire collection of products.

www.alajmo.it

For years, we have been responsible for the image of Italy's leading cycling apparel company. The advertising campaigns have varied, sometimes with characterized by the aggression typical of competitive cycling competition, other times by a romantic idea of the amateur cyclist. For a couple of years, the common denominator has become the payoff: "sentire a pelle il grande ciclismo." The variety of styles is conditioned by the fact that Giordana has a wide customer base and therefore attention is given to the use of various means depending on the style of the campaign. Recently the website was redone, adding the important, complex section of the "design your uniform" dedicated to cycling teams, an important target of this brand. The catalog was designed with usability in mind.

For the Galeazzo chain of clothing stores, we designed the corporate image, restyling of the logo, production of a video, brochures for the web, and advertising campaigns. All the work was built on the photos, studied in detail and which communicate forcefully. The graphics were designed to leave room for the impact of the images. Here Helvetica is used with absolute discretion, as if it were dust. (It should be noted that that the brochure was designed as a large-format newspaper, so its reproduction here may appear distorted due to the forced downsizing: the text, however, was very legible.)

For the historic and prestigious German company Rosenthal, we created the image of a line of tableware designed by Massimiliano Alajmo. We integrated the image into their product lines with maximum liberty and were given only two constraints: the black background and their institutional font. We designed and created a variety of tools, ranging from brochures to store displays, from packaging to ad campaign, to a stand for a trade fair in Munich. Working with the Germans, we felt the respect they have for the “Made in Italy” quality. A perception that our dull political systems have been struggling with for decades, inexplicably.

It was a lot of fun to work with a startup brand that established itself nationally in a very short time. Damini is a high-level grocery store, with a restaurant, café, wine bar and a reading area inside. But the heart of the operation, is the butcher shop, famous for the careful selection, care and conservation of the cuts. Hence the choice of a cow as the corporate logo. The brand has two different looks, a more playful one with the animal symbol placed inside a D made of colored stripes, and a more austere, almost monochrome image. We left the choice of which one to use when up to the company. The cuts of the cow have been transformed into symbols of the various business areas of the large shop. In the website each 'cut' allows access to the corresponding business area.

Although the book we created for Prandina is actually a product catalog, we treated the project like that of an art book. Conceived, designed and built together with Chiara Grandesso, the catalog consists of about 300 pages and two basic parts: the first is a series of spectacular photos printed on glossy paper, with page numbers corresponding to the relevant technical data sheets, and the second is the catalog itself, characterized by minimal photos and data sheets, printed on matte paper. Note the use of international symbols, stylized to give the cover character and divide the different sections. The introduction and conclusion were printed in Didot. The rest of the book is a triumph of pure Helvetica, punctuated with lucidity. The company logo was restyled for the occasion.

430 pages, 68 recipes and re-readings, photos (by Wowe) taken on film: an ambitious, cookbook self-published by the family Alajmo, to which we added our passion, skill, and good taste. Note the use of full and empty space, the margins, as well as the location and balance of the photos and cuts. Designed not to age, perhaps it will succeed, thanks to the attentions paid to keeping it clean. When the meaning of a work is strong, as in this case, it is necessary that one leave space for reflection. Even if ... the level of sobriety and attention to detail must be spasmodic, because a simple detail out of place is sufficient to collapse the entire structure. The book was awarded the prestigious title of "Best Book of the Year” by the Committee of the World Cookbook Awards, a prize awarded in London on April 13, 2008.

In the first year of collaboration with the brand of racing bikes created by “Re Leone,” we started by laying the foundation for a precise image. After cleaning up the product label and graphics, we concentrated on both the tagline based on the hallmark of the company - Made in Italy.  Over the previous years most bike manufactures had relocated their production abroad without informing customers. Hence our desire to explain the step-by-step production stages of a Cipollini bike. The use of basic graphics and absence of special effects sustains the whole, while remaining sophisticated.

For a leading producer of garden pots, we created the new corporate logo by cleaning up and streamlining the previous one, while trying to maintain the continuity of corporate perception. Therefore, we developed a comprehensive manual of visual identity, to ensure its correct use. We then studied the new name, logo, and the payoff of the corporate image and an ad campaign for their new revolutionary product: a vase that is completely biodegradable, launched at major trade fairs. From a list of names, we chose Origini, with the use of a Latin capitalized font, Trajan. The brochure, made using essential graphics, was printed on very natural paper material.

We are co-founders of the "Il Gusto per la Ricerca" foundation, created in 2004 thanks to an idea of Massimiliano and Raffaele Alajmo and developed together with Dr. Stefano Bellon to support the scientific research of childhood disease, focusing especially on the work of La Città della Speranza. Once a year we develop the graphic design and communication of a fund-raising event, usually a gourmet lunch or dinner of high profile. Here, we present the brochure of sponsors, as well as the logos of the previous events and corresponding menus. Every year this event is an opportunity to have fun while doing good, because one of the statutes of the foundation specifies that the funds raised by fully paid, a few days after the event, to the beneficiary organizations, which in turn must support and document specific projects to ensure transparency. Everyone who helps to put on the event is a volunteer, from the chefs, assistants, graphic designers, and performers.

www.ilgustoperlaricerca.it

For years we have designed the Pinarello calendar. Printed in limited edition, the calendar has become a true cult objects for fans. A large format was chosen due to the appeal and quality of the models, but also for the elegance of the nudes. It was particularly pleasant to work with a young Catrinel Menghia (now world-class supermodel.) At the time of the shoot, she was still a minor, with parent in tow, at her second job in Italy and first nude photo shoot. Her beauty and genuineness is breathtaking. The first calendar presented here is characterized by the colorful tattoos painted onto the model, which incorporate the decorations on the bike. Conversely, the second (starring Catrinel) was creating using a view camera and recalls black and white images from the early nineteenth-century: elegant and rarefied.

For one of the largest stores in the Veneto region, we created the new logo, various fashion collection campaigns and a new website. The logo is actually a simple restyling of the previous one, which felt heavy due to the font. We replaced it with Helvetica, making the logo subtle by using this versatile font. Then we turned out attention to the colors that recall the different areas inside the large stores (fashion, home, sports, etc..). The advertising campaigns have always been characterized by seasonal variations of image. The campaign for each collection was modified to fit different formats and media, such as billboards, print advertisements and radio.

For this project, we created a campaign that was intended for print publications. The aim was to transmit the elegance and uniqueness of this magical part of the world. We were tired of seeing photographs of the Dolomites, even if evocative, because the tended towards uniformity and banal communication. Instead, we used symbols and words that seek to evoke feelings and visions related to the destination.  We tried to come up with a solution of a lasting character that wouldn’t be subject to seasonality or changing fashions, like the Val Gardena itself. 

Pinarello is a historic customer of ours and with whom we worked from 1990 to January 2010. Starting with the logo and lettering, we created a truly dynamic and proactive brand, which has remained at the forefront of the cycling world. The first ad campaigns date back to the mid-90s and remained in the minds of cycling fans. We worked with great champions (including Miguel Indurain and Erik Zabel) and followed various Tour de France teams (including the one won by Marco Pantani.) More than a customer, Pinarello has been life time experience for us. Here you will find some recent work, selected at random from the hundreds we carried out. We also present two historical ad campaigns from the early '90s: the first, " La passione secondo Giovanni " (with the unforgettable portrait of Andrea Pinarello) and the famous campaign of the donkey, which was carried out in different variations and which soon became a real hit.

We cleaned up and simplified the image of this prestigious jewelry manufacturer, creating room for the product to speak for itself. The project included a clear correlation between the paper brochure and the website. The use of Helvetica allowed us to make everything that wasn’t “product” virtually invisible, yet legible. Helvetica can "camouflage" itself as needed. We staged and directed the photographs to ensure that each product appeared "purified,” without taking away from its sheer beauty.

We were entrusted by the great Venetian company Carraro to restyle their brand. The intent was to render the most essential lines, without losing the perception of the symbol that has always characterized the brand, two galloping horses positioned back to back. Here we present the work in its progression from the original image, the important steps of its cleansing, and the application of finished product.

Not unlike a book, the 100-page Riflessivo brochure presents the collection of home furnishings designed by Leo de Carlo for Arte Veneziana. The catalog consists of 4 distinct parts: the first shows products places in a rarefied and stylized location; the second is a play on words and evocative icons using quotes from famous books of some passages about the mysterious power of mirrors; the third tells through the story of the Venetian artisans behind these products using black and whites images; and the last part is a product list, essential and minimal. The cover is printed on glossy card stock, crossed by a band with only white uncoated black text.

For two years, we have been responsible for the image of DMT, the leading producer of cycling shoes based in Verona.  So far we have streamlined the brand image, which included the development of advertising campaigns, catalog, website, and shop tools, all characterized by simplicity and continuity of content and style. In 2012, with the arrival of the new brand ambassador, Philippe Gilbert, number one in the U.C.I world rankings, we proposed a change in the image that would communicate his strength, while keeping intact the values of clarity and intelligibility thus far established.

In recent years, we have come up with the image for the largest Gran Fondo cycling event in the world. Each year, Michil Costa, creator of the event, proposes a theme, which we freely interpret into a graphic design.  Here we present our work of the last three editions. The logo is always used for clothing and various cycling gadgets, as well as for the signs and traditional and institutional advertising.

The project carried out for the Vicenza-based company was focused on the quality of protection of Dainese products designed for urban bikers. We worked around the simplest idea possible (almost always the simplest is the best) and the correlation between the title of the campaign (UP!) and images of the rise and fall led to the creation of key and direct messages. It was interesting (and, all in all, comfortable) to work with a two letter logo, which also didn’t a translation or too many explanations.

We have created a new image of Champagne using a pure Bodoni font and a play on the famous painting by Marc Chagall, La promenade. The contrast that exists between the daring looseness of the formal and chromatic aspects of the painting and the strict neoclassical seriousness of the font (slightly mitigated with the use of italics,) bring balance to the composition as a whole. The bottle was deliberately kept simple to emphasize the label. The painting appears again on the box, allowing you to create striking displays.

We designed the graphics and design of the DyNa knee-high carbon boot produced by Dynafit and just the graphics of the Titan Freeride ski boot. After years of working for bicycle producers, it seemed rather easy (and fun) to turn our attention to ski gear. The DyNa boot is the winner of the most important annual award: the ISPO Outdoor Award Design and Innovation Award awarded annually at the ISPO Outdoor in Munich. It was fun with a good degree of efficiency.

This campaign as aimed at young audiences. In an effort to reinvigorate a historic brand and generate a new market, we designed an impactful and ironic that campaign that incorporated ideas from video games and the fight against more or less disturbing monsters. The campaign targeted young sports lovers, particularly active on the web, through various media. Designing the monsters was a lot of fun and had us dive into the world of the dark. Here we present only some of our ideas, perhaps the less dramatic.

We designed the book, “Il limite che sfugge,” together with jewelry artist Renzo Pasquale. Published in two languages, Italian and German, the book was presented at the Gallery Birò in Munich, on the occasion of the exhibition "Dialog". The 240-page book consists in two parts: the first is based on the contribution of artists, critics and collectors who provided written insight on the originality of artists; the second is a catalog of the important works created and made by Pasquale. Each piece is custom-made, in a traditional way; but enlarged to grasp a particular highlight or unusual perspective. The cover is raw and matte, while the inner pages are very smooth. To be able to use Helvetica in such an elegant book was very exciting: Helvetica in its natural element.

We created the ad campaigns for an important Italian sporting apparel and goods company. Here we present the series "Io Lotto," in two different version, a more impactful one, targeted to a young audience, and a more elegant version dedicated to sports club members. As always in such cases, adjusting the message’s intensity according to the target may be essential, but it is equally as important to focus on the means of communication, like the web. We also came up with a third version stripped of the imperative to focus only on the name of the collection: "Nato/a libero/a,” which becomes a clear (and indelible) hallmark of belonging.

We created the image of the most important mountain bike race in Europe, including everything from logos and a website, to brochures, advertising pages, and a banner image of a certain aggressiveness, essential in environments full of adrenaline.

We created the new logo, forms and menu for the chef Simone Padoan, who in St. Bonifacio has revolutionized the world of pizza. The main logo is monochrome and recalls the dough, but there also
its colorful version, which symbolizes the toppings, or top-quality ingredients that he uses on his designer pizzas. Everything was printed on a natural paper as a signal to the customer that his pizza dough is made with wheat germ. This was a very fun (and delicious) job.

Startup of a new brand of clothing for cyclists. The brand is characterized by precision and clean lines, which holds true both with regards to the style of the product and graphic style of the ad campaign. In fact, or the brochure, all we had to do after organizing a good photo shoot was try not to hinder the harmony that images, alone, communicated. It was an easy job that proved emblematic of minimizing effort to maximize the effect. However, this campaign seems simpler that it was than real (it is really easy to mess up the balance of a subtle message).

For years we have designed the image of the famous mountain boot manufacturer from Montebelluna. We have been involved at all levels, including the organization of meetings with distributors and the organization of the materials for retail stores. Here we present a brief collection of our work. The first image is of an Alpine ski boot modeled around the anatomy of the foot, which we used in every aspect of the product image and communication. Next is a series of product ad campaigns. Of particular note is the campaign "Point of contact between technology and nature," which was far more effective than the campaigns of competitors and was used for several years with slight variations

We created the logo and corporate image of a charming hotel on the Riva degli Schiavoni in Venice, housed inside the Church of San Biagio. With the brochure, presented here in extract, we tried to to convey the charm of the changing Venetian light. The central insert, with framed photos, was printed on plain matte paper unlike the rest, printed on glossy paper. We let the beautiful photos speak for themselves. Only where needed did we add simple notes. We placed all the important information on the last double page.

We oversaw the publication of a book on epigraphy, the brainchild of Giancarlo Saran. The 320-page book was given a sober design and Bodoni font, except for the titles (for which a large body Times was selected and proved very elegant, an elegance that strangely doesn’t exist when the character size is small.)  Shades of color were selected to reflect what the words are describing, with refreshing notes of blue, which in contrast gives a subtle elegance. A tiny characterizing element.

For this historic Venetian glassware company, we created an atypical corporate profile to raise and renew the level of perception around the brand and the product. Both goals were spelled out in the briefing. The book consists of three distinct, yet related parts: the first part is dedicated to the world of art glass in a poetic, historical, and technical way; the second part is devoted to the presentation of the company; and the third contains photos (enclosed in a central insert of printed on paper). The title "il mondo a colori" (the world in color) is a passport to a world of emotion, rather than an corporate motto.

The two calendars presented here were designed for Pinarello, are characterized by a sharp formal contrast: the first creates a parallel between the forms of the bike and those of the model, taken in static, statuesque. Poses. The second is pure movement, with multiple dynamic shots on trails. The casting for this second calendar turned out very complicated: the brilliant athletes are not professional models or dancers, and almost always a little too muscular to hold unnatural movements. The poses required a good sense of balance and a decent fitness level. We ended up using professional dancers, to avert the risk of unnatural, or otherwise sluggish, movements.

For this industrial architecture book, illustrated by suggestive photos of Giancarlo Baggio from Antiruggine, we once again decided to use Helvetica: a match made in heaven. The book depicts in detail the industrial history of Northeastern Italy, that of a "progressive noose" according to Zanzotto because everything grinds and taxis leaving debris (even if beautiful at times). The introduction contains the words of the great cellist Mario Brunello and food writer Davide Paolini.

We were hired to create a new image for women's fashion store chain. The job was very special and emblematic, characterized by the indecision of the customer to configure assumptions about the image of the company. During an initial briefing, we were given directives to use the concept of "everything is the opposite of everything." We came up with two proposals, both very direct (the only certain fact that emerged from the briefing), but different in style and impact: the first is elegant and glamorous, with mellow colors and shades; the second is unequivocal, characterized by an impacting use Helvetica, fluorescent colors and aggressive messages. Finally we presented a third proposal, which was aimed to be a synthesis of the first two (more or less.) We can’t deny that we had fun developing the proposals, but we definitely learned that a fundamental step of any good job is narrowing down the possibilities during the initial briefing.

We designed the image of a cycling apparel and shoe company based in Treviso. This project required a lot of work, both in terms of corporate identity (pack, POS materials) and in advertising, particularly the Explosive Bikers campaign, which included images of established cycling champions in ironic and extreme circumstances. The second campaign presented here (Finiamola!) was created when doping was the rage and fierce controversy ignited in the world of cycling. The campaign is meant to be an aggressive defense against those who treat this exhausting and wonderful sport superficially. The third campaign (Fatti riconoscere!) was proposed the previous year and urges cyclists to join a critical mass by making the first step of recognizing themselves as part of a larger group. This campaign was used to produce many stickers, which were perceived as a real hallmark of a tribe of fans rather than a publicity tool.

We developed the product design of one of the most famous wheels used in bicycle races, the Ghibli. Design by biting precision. 

This campaign was created for ADMO, a non-profit organization composed of bone marrow donors, which aims to inform the public about the opportunity to fight leukemia, lymphoma, myeloma and other cancers of the blood through the donation and transplantation of bone marrow. In 1990, the year ADMO was created, there were 2,500 donors in Italy. Today, the organization has more than 370,000 members and continues to grow, allow all those who have a sibling donor to have a compatible bone marrow transplantation. The marrow type of each new donor is recorded in a special database, making the search for a match much easier.

We came up with everything from the name to website for this company that sells fine French wines on the web. Once again, we went with Helvetica for the font. The brand, with the gold "O" inscribed around a magenta square, is easy to use and very impactful, moreover, it can been seen as a smile, which is fun for newsletters and the such. We also designed the image for Prosecco based on the corporate logo. We feel the work turned out successfully, even if we found it strange to apply a Champagne to Prosecco. 

This book was created in celebration of Raffale Alajmo’s 40th birthday. We asked his family and friends to make a written contribution, with the only limitation being a maximum number of characters. We then interpreted each contribution graphically using a mix of styles to give each one its own personality.  It turned out to be a colorful hotchpotch, which turns out is a fair description for Raffaele.

For a company that imports French wines, we created the names and logos for their three subsidiaries: Perlage, Bordò and Terroir, respectively related to regions of Champagne, Bordeaux and Burgundy. The three logos have common traits that relate to the parent brand. We also designed  product catalogs and a series of promotional activities, with a strong stylistic character. This project introduced us, professionally, to  the world of quality French wine (on a personal level had already been introduced, so to speak, many years before.) We enjoy working in this field, especially when the job require "testing" and “quality control” of the product to be advertised.

For this quality salumi producer of Vicenza, we asked to update the image of the historic brand and create a brochure that would convey the quality and artisanal nature of their products. We used photos of products to tell the story, reducing the graphics to a minimum. The brochure was printed on natural paper to reflect the naturalness of the product. The large photos may whet your appetite.  The brochure is difficult to look at during certain times of day. It is a little bit like flipping through a lingerie catalog after months of fasting (from something other than food, of course.)

This book tells the story of Francesco Valentini, a pioneer of quality wine. The 120 pages describe, in the first person, the personal and professional journey of a passionate teacher who, many years ago, introduced eager students to the world of quality wine. The graphics are quite simple, leaving room for the beautiful photos and text to speak for themselves. The central insert with historical photos was made with a screening (not possible due to budget constraints). Apart from this almost irrelevant detail is a work dear to us, beautiful, looking like one who seeks to describe.

We created the new logo for the Province of Padua, using a stylized P to represent the colorfulness and vitality of the territory. The P also appears as a palette of color representing the nine main areas of Padua. P for Padua, P for Province. We also designed and printed a manual of visual identity, of which you find an excerpt here.

We restyled the logo of the Consortium of the Terme Euganee (Euganean Spas) and made two brochures of 64-pages each: the first was devoted to spa treatments, the second to spa services. We wanted to first clean up an image that had aged over time. We started with a clean and simple photo shoot and the classic character par excellence, Trajan, which refers to the Roman origins of the Euganean Spas. We used a small format for the brochure in order to give each topic its own page and to avoid crowding the pages with jumble of information. Increasing the number of pages and decreasing the size allowed us to stay within budget, while creating an easy-to-read brochure that prepares the reader for the calm and relaxation that awaits them. Here, we also present the logo designed for the special thermal mud, which belongs to the same consortium.

For the Acqua hotel in Abano Terme, we created the logo, corporate image and brochure. Note in the transfiguration Helvetica logo. At first it seemed almost profane to tamper with it, but in the end we believe we can conclude that, once again, albeit in an unusual way, this classic font has accomplished its duties.

For this hotel in Rimini, we created the logo, corporate identity and brochure presenting the hotel’s remodel and new services offered to customers. The brand is a reflection of the structure, which is divided into three parts. In this case the use of the fonts has been quite free, so to speak. This inevitably creates some uncertainty in interpreting particular style of work as a whole. Certainly it must have been the act of revenge of an employee towards the boss, catching him in one of his (rare) moments of inattentiveness.

For this hotel and restaurant located near San Bonifacio, outside Verona, we developed the new logo, corporate identity and website. In its simplicity (which is not simplistic,) it is a work emblematic of a professional style based on the personality of the clientele. We aimed, therefore, to illustrate, based on the requested communication materials, an understated elegance that characterizes the environments and people that manage the structure. Using this approach, we were able to create a lasting image.

In 2008, on the occasion of the exhibition "Essence" at the c/o Gallery in Berlin by New York-based photographer Wowe, we prepared for members of the “Confraternita dei Cavalieri delle Calandre” a booklet summarizing our aesthetic related to food (and not only). The title recalls a poem by beloved German poet Gottfried Benn (Ach, das Erhabene). Beginning with the way art overexcites the senses, and in particular classical art, the book hints and suggestions that the art of cooking is a real Art - when it is the expression of a true aesthetic-creative-communicative instinct. The book is printed on Savile Row Plain paper by Fedrigoni with Bodoni font. The binding, handmade, is visible and symbolizes the correlation between the container and its content - obviously unstable, transitory, precarious.

 

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